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‘A Wonderful Experience’

Brianna Kittleson

 

When you think back to your first internship, you probably remember feeling excited and perhaps a bit nervous. After all, this was your foray into the professional world, the first steppingstone in your career journey.

At Dever Designs we are fully invested in the internship process. People were good to us when we were setting off on the graphic design career path, and we feel, in a way, that we owe something back. We’re thrilled to play a part in building the next generation of designers.

This summer we were pleased to work with aspiring designer Brianna Kittleson, a Maryland resident who recently completed her freshman year at Andrews University in Michigan. We offered her a peek into a real-world working environment, allowing her to observe how a studio runs, gain working knowledge of the craft and help us where possible.

 

Below is her take on her summer experience.

Interning has been a wonderful experience. I have learned and grown so much in just a short period of time. As I head back to school I feel like I have a much better understanding of this field and the kinds of things that come along with it. While working here I have been able to observe and participate in a variety of things. One of the many things I have learned is that attention to detail is key. Watching Jeff as he tweaked colors or adjusted text made me recognize that making even the smallest changes can be the defining factor in pulling a piece together.

Here at Dever Designs, I have noticed the extremely organized manner in which they approach every project that comes their way. It creates an incredibly efficient working environment and personally I will now try and apply these same principles as often as I can.

Another thing I have seen from working here is the importance they place on the interactions between the designer/project manager and the client. It is a huge part of the design process and I can now see how important it really is. Everyone has given me so many insider tricks of the trade and pieces of advice and I am excited to apply them as often as possible. 

My favorite project was when they had me lay out a feature story for my own magazine. I used programs such as Illustrator, InDesign and Photoshop to create a feature on a family that runs a farmer’s market. This is a piece I will be able to add to my portfolio.

Internships can and do make a difference. The second employee we ever hired at Dever Designs was an intern who stayed with us 23 years.

To learn more about how Dever Designs can serve you, visit deverdesigns.com

You’ll Find Us at the MM&C Conference

Dever Designs at MM&C Conference

 

We’re excited to announce that we’ll be exhibiting at ASAE’s Marketing, Membership, and Communications Conference on June 13 and 14, 2016.

The MM&C Conference is all about finding branding strategies to make your association’s brand more recognizable—that’s why we have found it such a valuable event to share ideas and make new connections each year.

Associations and other membership-based organizations need to offer tools and resources that are compelling in both content and design. We’ve found that while many associations are experts in their fields, they often focus on the content of their resources, leaving design as an afterthought.

While content may make sense in text format, designing a piece that presents the content in an attractive and accessible format across all channels takes thought and consideration.

We specialize in organizing design from the user’s point of view. Whether it is a magazine, report, brochure, or branding system, Dever Designs can help shape your vision into a finished project that best serves your audience.

Visit our booth in the exhibit hall (booth #302) to start the conversation about how we can help you serve your members through design. Plus, complete a short survey for a chance to win a $500 Southwest Airlines gift card!

Dever Designs’ Exhibit for Seventh-day Adventists Wins MarCom Gold Award

Dever Designs’ exhibit for the North American Division (NAD) of Seventh-day Adventists recently earned the MarCom Gold Award in the Trade Show Exhibit Category.

“Just the distinguishing size of it, the scale of it, and the multiple internal sub-clients we had to coordinate with really set this project apart,” noted Jeffrey Dever, owner of Dever Designs.

Dever was approached by the NAD two-and-a-half years in advance to conceive, create and produce a major exhibition that would feature the religious group’s diverse range of ministries across North America.

The end result was a nearly 30,000-square-foot exhibit that reflected the theme, “Reaching North America—With Hope and Wholeness.” The exhibit was showcased in 2015 at the Henry B. Gonzalez Convention Center in San Antonio, Texas, and featured elements such as a 30-foot rotating tower illuminated from within. In total, there were over 60 separate exhibit displays representing more than 40 internal clients.

 

MarCom Award winners Dever Designs and the North American Division of SDA

Left to Right:  Jeff Dever, President/Creative Director of Dever Designs; Kim Pollock, Senior Designer/Project Manager at Dever Designs; Debra Brill, Vice President for Ministries, North American Division of Seventh-day Adventists; Brad Forbes, director of AdventSource.

 

“Just the enormity of it—it got pretty hairy at times,” said Kim Pollock, Dever’s project manager. “From a logistics standpoint, this was very challenging. To be able to say that we pulled it off from concept through installation and things went smoothly is pretty significant.”

“This exhibition hall drew people from all over the world, so we wanted to represent the United States and Canada well and create an appealing exhibit,” Dever said. “The NAD wanted to illustrate possibilities and new adventures—to engage the world church in what the North American Division is doing.”

In designing the exhibit, we used a combination of off-the-shelf modular components from various exhibit manufacturers, totally original pieces and a hybrid of partially customized elements. To save money, special consideration was given to specifying and purchasing key modules for re-use at later dates. We presented the MarCom statuette to the NAD during a May 4 meeting.

“The response to our exhibit has been overwhelmingly positive,” said Brad Forbes of the North American Division of Seventh-day Adventists. “From estimating, vendor sourcing, and regular project updates to traffic flow, signage, and graphics, no detail was overlooked. Once again, Dever Designs has proven to be an invaluable partner. ”

About the MarCom Awards
MarCom Awards is a creative competition administered and judged by the Association of Marketing and Communication Professionals (AMCP) open to individuals or companies involved in the concept, writing and design of print, visual, audio and web materials and programs. The 2015 awards featured 6,000 entries from 34 countries. Winners range from individuals to media conglomerates and Fortune 500 companies.

Can we help you with your exhibit? Visit us at deverdesigns.com or call us at 301-776-2812.

Beijing International Contemporary Metal & Jewelry Art Exhibition – BICMAJA

BICMAJA images

 

It turns out our President/Creative Director has another not so secret life. After Jeff’s work appeared in the “LOOT” show at MAD, the Museum of Art and Design, in New York last fall, he was approached by the Executive Organizers of China Millennium Monument World Art Museum. They invited him to participate in the third “Beijing International Contemporary Metal & Jewelry Art Exhibition” BICMAJA. Though communication and coordination was tedious at times, after careful vetting through the international art jewelry community, he ultimately agreed to participate—his first international exhibition. Jeff says “I am so honored to be included among this talented pool of international art jewelry artists.” The exhibition ran November 8-22 2015, in Beijing China, and here are a sampling of images from the shows varied events. If you’d like to see more of what Jeff does in his spare time under the moniker Jeffrey Lloyd Dever, just click on the link below and enjoy.

jeffreylloyddever.com