Dever Designs’ exhibit for the North American Division (NAD) of Seventh-day Adventists recently earned the MarCom Gold Award in the Trade Show Exhibit Category.
“Just the distinguishing size of it, the scale of it, and the multiple internal sub-clients we had to coordinate with really set this project apart,” noted Jeffrey Dever, owner of Dever Designs.
Dever was approached by the NAD two-and-a-half years in advance to conceive, create and produce a major exhibition that would feature the religious group’s diverse range of ministries across North America.
The end result was a nearly 30,000-square-foot exhibit that reflected the theme, “Reaching North America—With Hope and Wholeness.” The exhibit was showcased in 2015 at the Henry B. Gonzalez Convention Center in San Antonio, Texas, and featured elements such as a 30-foot rotating tower illuminated from within. In total, there were over 60 separate exhibit displays representing more than 40 internal clients.
Left to Right: Jeff Dever, President/Creative Director of Dever Designs; Kim Pollock, Senior Designer/Project Manager at Dever Designs; Debra Brill, Vice President for Ministries, North American Division of Seventh-day Adventists; Brad Forbes, director of AdventSource.
“Just the enormity of it—it got pretty hairy at times,” said Kim Pollock, Dever’s project manager. “From a logistics standpoint, this was very challenging. To be able to say that we pulled it off from concept through installation and things went smoothly is pretty significant.”
“This exhibition hall drew people from all over the world, so we wanted to represent the United States and Canada well and create an appealing exhibit,” Dever said. “The NAD wanted to illustrate possibilities and new adventures—to engage the world church in what the North American Division is doing.”
In designing the exhibit, we used a combination of off-the-shelf modular components from various exhibit manufacturers, totally original pieces and a hybrid of partially customized elements. To save money, special consideration was given to specifying and purchasing key modules for re-use at later dates. We presented the MarCom statuette to the NAD during a May 4 meeting.
“The response to our exhibit has been overwhelmingly positive,” said Brad Forbes of the North American Division of Seventh-day Adventists. “From estimating, vendor sourcing, and regular project updates to traffic flow, signage, and graphics, no detail was overlooked. Once again, Dever Designs has proven to be an invaluable partner. ”
About the MarCom Awards
MarCom Awards is a creative competition administered and judged by the Association of Marketing and Communication Professionals (AMCP) open to individuals or companies involved in the concept, writing and design of print, visual, audio and web materials and programs. The 2015 awards featured 6,000 entries from 34 countries. Winners range from individuals to media conglomerates and Fortune 500 companies.
Can we help you with your exhibit? Visit us at deverdesigns.com or call us at 301-776-2812.