In our collective quest to limit our environmental footprint, many have adopted a digital-first approach to communication and marketing strategies. But does “digital” really equate to “responsible”? And how do we balance our desire to be better stewards of the planet with the demands of our jobs and the industries we serve? We’ll explore:
• Challenging Perceptions of Environmental Responsibility
• The Impacts of Print v. Digital Communications
• Developing Cross-Channel Marketing Strategies
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