It’s mid-summer. You’re probably thinking about your toes in the sand or lounging poolside. While it may be difficult to maintain your focus on work, the summer is actually the perfect time to get a jump start on fall projects like your organization’s annual report, membership campaigns, and fall conferences.
Get cracking on your annual report
Tracking your organization’s achievements over the course of the year, locating the best photos and highlighting donors can seem like a daunting task. But it doesn’t have to be! Take advantage of a quiet office and slower summer pace to gather and organize news and photos from the year. This could be a great project and resume builder to pass along to the summer intern.
Think about themes that encapsulate the past year or the spirit of your organization. You can also build a theme around a large-scale event or major strategic organizational push. Talk to your design firm early to clarify what you’re trying to achieve or convey with your report. They will be able to share your organization’s story through format, graphics and production techniques.
Boosting membership
Yes it’s hot outside, but before it starts heating up in the office, begin coordinating your fall membership campaign. First, look at the data and outcomes of previous membership drives to see what methods were most effective. Plan a mix of print, digital and social media marketing. It’s important to reach out across multiple channels to ensure your audience is being reached. An email message could potentially be overlooked, while a colorful postcard may be just the piece of collateral to capture your audience’s attention. Want to target a new demographic? Try to reach them on a medium where they are actively engaged.
Fall conferences
Your big conference might take place in the fall, but it’s never too early to begin brainstorming and planning about brand collateral and more. Slow summer office days are the perfect time to work with your design firm on “Save the Date” notices you can send out ahead of schedule to keep your conference front of mind for your target market. Keep in mind it’s going to take several touches to keep guests intrigued and excited about your event. Start planning a branded email, e-newsletter, post card, etc., that clearly highlights the value of your event. Some organizations are even creating apps to communicate regularly with attendees and keep them in the loop about conference events and activities.
In addition to alerting your audience about the event, you’ll also need to create collateral to distribute to attendees once they arrive. Begin working with your designers in advance to create clear and organized programs and onsite guides that highlight speakers and workshops and offer a general awareness of what your conference has to offer.
And don’t forget the giveaways! Conference attendees get excited about tchotchkes, particularly useful items such as T-shirts, USB sticks, tote bags, hats and other apparel that your design firm can help brand to your event. Remember, the better the experience your guests have at your event, the more likely they will be to attend next year.
Dever Designs is happy to help you with your planning process. Visit deverdesigns.com or call 301-776-2812.