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Deep Listening—Key to the Collaborative Process

Deep listenting

 

What do the International Association of the Chiefs of Police and the National Aeronautics and Space Museum have in common? How about Psychotherapy Networker and the Library of Congress?

As it turns out, all of these organizations have been served by Dever Designs. One might wonder, how can you go from working with one client that operates a museum to another who is a resource for therapists, counselors and social workers? On the surface, that might seem difficult. For us, though, the answer is simple—it’s about the process.

At Dever Designs, we go through an intake process that raises the right questions with clients to help define the project, no matter who the client may be. Our goal is to be the creative that illuminates their brand. To do that, we facilitate a discussion with a specific set of questions that will provide us with the right information to successfully move forward.

Some of the questions we ask might be:
• Who is your audience?
• What are your goals?
• What are the project components—will your project entail print, digital or a hybrid of both?
• What are your existing brand guidelines?

One of the most important things we do during this intake process is listen. By really listening to our client’s responses and dialoguing, we are able to bring our expertise and passion for design to an array of clients and their project’s specific needs.

It is important to note that while our design team is invigorated by working with a variety of clients, we are not what you would consider a “one-stop shop” with services appropriate for any and all clients. We feel some design firms today can be too narrowly focused, unable to meet clients’ evolving needs or, conversely, too broad, without any focus or degree of expertise in any one area.

Diversity keeps us challenged, and new clients present a unique set of problems that we thrive on helping them to solve. At Dever Designs, our portfolio features a variety of projects for a diverse range of clients. But, we specialize in non-profits and organizations with a service-oriented take on the world.

Take a look at our portfolio to see the types of clients we have helped. Have a project you need help with? We’re ready to lend our expertise! Visit deverdesigns.com or call 301-776-2812.