Two to four seconds. That’s about all the time you have to capture someone’s attention with your online or direct mail promotion.
That means before anyone even reads this sentence, they have already made a decision on whether or not to engage with your content.
With that in mind, we have compiled seven tips to help boost your marketing efforts.
- Swim Against the Tide. If you want to stand out against the sea of email heading to your audience’s inbox every day, consider targeting their mail box instead. Direct mail can offer an intimate way to connect with your audience as people open their mail and place it on their coffee table or refrigerator and share it with others.
- Variety is the Spice of Life. While direct mail is a great option, we know it takes several touches for a potential customer to take action. Because of that, approaching them through direct mail, social media, email marketing, etc., spreads the marketing to different areas and doesn’t overwhelm your audience in one medium.
- Less is More. People have short attention spans. They only read so much. The more succinct you can be in relaying a clear message and giving your audience that motivation to act, the better.
- Have a Clear Call to Action. The last thing you want is your audience wondering “So what do you want me to do?” Make it easy for people to see what you want, why they need you and why they should want to work with you or buy your product. How can you make their life better?
- Consistency is Key. The audience should be able to recognize a campaign as coming from your organization through consistent branding, graphic treatments, photography, and messaging. While the campaign should be a reflection of your overall brand, it can have its own sub campaign brand that complements the organization’s parent brand.
- All About Balance. Whether the duration of your campaign is lengthy or short, it takes multiple touches for someone to remember who and what you are. However, as you reach out to your audience, be cognizant not to chase away the very people you’re trying to attract. There’s a balance between multiple touches and overwhelming your audience.
- Track Your Response. Since you’ll have multiple touch points for your campaign, you’ll want to know which avenue is the most successful so you can channel a greater part of your efforts in that direction. When sending out email content, add tracking links so you can see who is opening your content and when. In a direct mail piece, provide a specific call to action that lets you know if people are engaging with your campaign.
Need help creating a campaign that stands out? Get in touch today to start the conversation.
